Although many people are now aware of the environmental impact of express packaging waste, this awareness has not yet resulted in significant changes in consumer behavior. In particular, many consumers express a desire to reuse packaging but are unsure 🤔️ how to do so effectively, which can lead to confusion and incorrect usage.
🎯 This project aims to address these issues by providing clear guidelines and resources for consumers who wish to reduce their impact on the environment through proper reuse and disposal of packaging materials.
• Played a key role in guiding the overall product development process.
• Responsible for overseeing various aspects of the design process.
• Conducted user research and facilitated collaborative workshops with key stakeholders.
• Developed and proposed viable solutions that met the needs of our target audience.
• Created a designated space for proper disposal and recycling of courier packaging materials in community courier stations.
• Increased carton recycling rates and encouraged environmentally-friendly practices among community members.
• Demonstrated by the 30% increase in residents' delivery volume and the daily recycling volume of a single device exceeding 130kg.
Conducted surveys, interviews, and analysis of existing data and reports to understand consumer behavior and identified best practices and successful initiatives for promoting packaging reuse and recycling.
We distributed more than 517 electronic questionnaires in total, out of which 450 were deemed valid.
The survey questionnaire gathered personal information from respondents such as their age and frequency of online shopping. It also aimed to gain an understanding of the respondents' experience receiving courier packages and to clarify their attitudes and suggestions on recycling courier packaging materials.
The Affinity Diagram highlights the growing interest in sustainable logistics and packaging among Chinese consumers and the efforts of e-commerce companies to meet this demand. It also underscores the need for continued innovation and investment in sustainable packaging and logistics infrastructure to further reduce the environmental impact of e-commerce.
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Based on our research, we found that many users lack the motivation to recycle delivery packages. The study also revealed that many users prefer a fixed recycling location. To address this issue, we proposed a recycling machine. During the brainstorming process, we realized that the lack of participation and sense of accomplishment could be a barrier to sustainable behavior. Therefore, our design ideation aimed to create a more engaging experience that would provide a greater sense of accomplishment for users and emphasize the positive impact they could make on the environment through their actions.
In our projects, we have integrated smart devices to enhance the user experience. The accompanying app includes traditional delivery service features, such as notifications for new packages, package tracking, and delivery history search functions. Additionally, our team has designed a user flow for the Re-Box recycling program. This user flow outlines the steps a user would take when dropping off their recyclable materials at a Re-Box station, using the Re-Box app to unlock the station, separating recyclable from non-recyclable materials, and earning rewards for proper disposal. The purpose of this user flow is to improve the user experience by providing clear instructions and incentives for proper recycling.
Consumer awareness of recycling is low, and can be gradually cultivated through the corresponding reward and punishment mechanism to gradually cultivate the habit of consumers to return boxes, mobilize the enthusiasm of courier recycling participants and enhance their environmental awareness, which is crucial for the implementation of the courier packaging recycling system after its establishment.
In the our new recycling system, courier companies use recyclable courier boxes to serve e-commerce and consumers, and recyclable courier packaging, while increasing courier delivery back to the cost of revenue force, but reduces the cost of packaging for a single shipment. Without changing the existing user shopping experience, consumers are encouraged and guided to return the courier boxes.
The overall, without changing the online shopping experience of users, the box return function is added to encourage and guide consumers to return the boxes after receiving the goods through the box return prompt and reward mechanism, in line with the offline shopping experience. consumers to return the courier boxes, and build a new courier service system with the offline recycling sites.
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Experience in drawing a clear idea out of the unknown and nailing down specifics of what the clients needed the most.
am an avid believer in evidence-based design.
The project's highlight was a collaborative design process with a UX researcher. I enjoyed seeing how we integrated process and achieved evidence-based design.
My partner and I essentially designed for ourselves in this project.
Someone finding their passion in their design and later pursue.
